Active experiments

3

↑ 2 new this month

Trial-to-paid conversion

47.3%

↑ 5.2pp vs. no-trial baseline

ARPU uplift (intro)

+₹312

↑ vs. direct-to-full cohort

Publisher adoption

34%

↑ 34 of 100 publishers

Subscriber funnel — last 30 days

Trial conversion over time

Experiment breakdown

Recent activity

Smallcase	Experiment	Status	Subscribers enrolled	Conversion
Momentum Alpha	Free trial · 14d	Active	243	49%
Quant Picks	Intro · ₹99/mo	Active	118	52%
Value Select	A/B test	Active	391	—
Dividend Plus	Free trial · 7d	Ended	87	41%

All (7) Active (3) Draft (2) Ended (2)

Smallcase	Type	Configuration	Status	Enrolled	Conversion
Momentum Alpha Started Mar 1	Free trial	14-day · first-time only	Active	243	49%
Quant Picks Started Feb 15	Intro pricing	₹99 → ₹499/mo · until Mar 31	Active	118	52%
Value Select Started Mar 10	A/B test	₹2,999 vs ₹3,999/yr · 50/50	Active	391	—
Smallcap Gems Draft	Free trial	7-day · first-time only	Draft	—	—
ESG Leaders Draft	Intro pricing	₹49 → ₹299/mo	Draft	—	—
Dividend Plus Ended Feb 28	Free trial	7-day · first-time only	Ended	87	41%
Tech 20 Ended Jan 31	A/B test	₹1,999 vs ₹2,499/yr	Ended	512	38%

1

Experiment type

2

Configuration

3

Eligibility

4

Review & launch

Select experiment type

Free trial

Intro pricing

A/B price test

Smallcase

Trial duration

7 days

14 days

Standard price (post-trial)

Subscribers see this prominently on the pricing card

Trial expiry date (optional)

eNACH mandate will be captured at trial start. Auto-conversion to paid subscription occurs at trial end unless subscriber cancels. SEBI MITC disclosure is shown at enrollment.

Eligibility rules

Who can see this offer?

First-time subscribers only

All visitors

Lapsed subscribers

Eligibility checked via PAN/demat identifier. Same PAN on a different broker account is blocked from re-enrolling in a trial.

Subscriber view

14-day free trial

Momentum Alpha

by Rahul Sharma RA · SEBI Reg. INH000012345

Offer ends in

03

Days

14

Hrs

27

Min

₹0 today

then ₹4,999/year after 14 days · cancel anytime

✓ Full access to all rebalances

✓ Weightage updates & rationale

✓ Manager commentary on market moves

Start free trial

By enrolling, you agree to auto-conversion to ₹4,999/year after the 14-day trial unless cancelled. eNACH mandate is captured today. SEBI MITC terms apply. Eligible for first-time subscribers only.

Display checklist

Trial / offer badge visible

Post-trial standard price prominent

SEBI MITC disclosure inline

Countdown timer showing

Eligibility note (first-time only)

Preview mode

Mobile

Desktop

Preview mode renders the exact subscriber-facing card. Activate the experiment to go live.

Total sessions

1,284

642 per variant

Days running

11

Est. 6 days to significance

Statistical confidence

72%

↑ Need 95% to promote winner

Leading variant

Variant A

↑ +4.1pp conversion lead

Significance progress (72% → 95% target)

72%

Winner promotion locked until 95% confidence is reached · two-proportion z-test · 95% CI

Leading

Variant A — ₹2,999/yr

Sessions

642

Subscriptions

154

Conversion rate

24.0%

ARPU (12-mo est.)

₹2,999

Total revenue

₹4,61,346

Variant B — ₹3,999/yr

Sessions

642

Subscriptions

127

Conversion rate

19.8%

ARPU (12-mo est.)

₹3,999

Total revenue

₹5,07,873

Conversion rate over time

Promote winner

Locked until 95% statistical significance is reached. Currently at 72%. Estimated ~6 more days.

Publisher insight

While Variant A (₹2,999) shows a higher conversion rate (+4.1pp), Variant B (₹3,999) generates higher revenue per subscriber. At current trends, Variant A's total revenue may be lower than Variant B's. Wait for significance before deciding — the revenue gap may close as the sample grows.